Achmea: From A to Z. The audience is thinking throughout: during, before, and after.
Is it possible to involve your audience before they come to your meeting? And what about the day after your meeting? Will everyone simply go back to their day to day routine? During the meeting there are several opportunities to connect with your audience. However, by asking your audience to think about a topic prior to, and after the meeting, they become more engaged with the message you are trying to get across.
For learning and involvement
Is it possible to involve your audience before they come to your meeting? And what about the day after your meeting? Will everyone simply go back to their day to day routine? During the meeting there are several opportunities to connect with your audience. However, by asking your audience to think about a topic prior to, and after the meeting, they become more engaged with the message you are trying to get across.
Achmea’s Top 300 are involved before, during and after the meeting.
The meeting “Achmea 2020 – Accelerating and Refresh” was about the future of the insurance company. Two days prior to the meeting the audience was asked a question by SMS. Then, during the meeting, questions were asked again. Some of the answers to the questions were summarized in a word cloud – a dynamic image in which the most common responses are displayed largest and boldest.
As such the audience could visualize what topics were discussed most. The morning after the meeting, the audience was asked one last question: “What am I going to do differently as a result of yesterday?”. The reactions to this question were used as input for a follow-up meeting.
Effect
An interview with several guests at a panel is a common format for an audience to take in information. But why limit the conversation to the information coming from the panel, when there is much more information to be had from the audience? By allowing the audience to react to a number of multiple-choice questions on a screen throughout the panel, and then showing the results, you can gain valuable input for the discussion. The discussion can also be stimulated by the Sendsteps Sidekick, who’ll regularly bring up real-time audience comments.