A word cloud tool gives presenters the opportunity to easily gather data from the crowd in an interactive way and present it to their audience. It can be used on many occasions. They are perfect for brainstorming sessions, team reflections and as icebreakers. Online word clouds can be used in any number of industries including marketing, education, business etc. It's useful to get feedback from your audience. This way you show that you value their input, and they feel involved in the decision-making process. Word clouds provide people with an easy and fun way to contribute ideas to a project or generate discussion around important topics.